Marktanalyse

Marktanalyse, or market analysis, refers to the process of assessing and evaluating the dynamics, trends, and characteristics of a specific market within an industry. This includes examining factors such as market size, growth potential, customer demographics, and competitive landscape. The purpose of conducting a market analysis is to gain insights that can inform strategic business decisions, identify opportunities for growth, and understand the strengths and weaknesses of competitors. It involves the collection of quantitative and qualitative data, which may encompass consumer behavior, purchasing patterns, and external economic influences. Market analysis is essential for businesses looking to enter new markets, launch products, or improve their market position.